Consider the modern lifestyles and the highly competitive corporate culture. Lifestyles are changing by the hour and people want to have whatever new that is coming out of the prominent fashion houses. The corporate culture is driven by just one aspect, the profit motive, and it is a capitalistic concept.
In place of the traditional food industry the fast food industry has taken the society by storm. The youth of today are so addicted to it in that they do not like the traditional foodstuffs. The rise of the fashion industry has created renewed demand for a huge set of fashion accessories and as of now, the producers of fashion products are seen to generate revenue worth billions of dollars. Does it mean that these developments are a threat to our lifestyles? No. The modern youth want the best from anywhere in the world. The modern media and especially the television are having a major say in the way people live, buy, sell and enjoy life.
The new corporate culture has created a sense of belongingness to a team. The traditional approach towards business has changed and this has resulted in major developments. The family structure has changed and thus more and more men and women are moving places as part of the corporate job and a house for sale in the immediate locality of their place of work is immediately taken up by the well paid professionals. With high salaries the aptitude of the people to splurge on more luxuries is increasing. The pub culture has finally arrived on the UAE. More and more youth find a pub as a good avenue to unwind and relax.